Privacy Policy
Last updated: July 13, 2026
This Privacy Policy explains how uFeed ("uFeed", "we", "us") collects, uses and protects your personal information when you use the uFeed service at https://ufeed.me and related applications (the "Service").
1. Who we are
uFeed is a video-first food marketplace focused on Japan: food sellers and creators upload short clips, our AI editor ("uFeed Studio") produces the finished video, and consumers can watch videos and order food directly from them. For any privacy question or request, contact us at ufeedmeapp@gmail.com.
2. Information we collect
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Account information: your email address, display name and profile picture (avatar). If you sign in with Google, we receive your email address, name and profile picture from your Google account. We do not receive your Google password.
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Content you upload: video clips, the videos produced from them, captions, dish names, prices, photos, and your shop profile if you sell on uFeed.
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Order information: the items you order, order status and history, and your delivery address in Japan (postal code, prefecture, city, street address, building, and any delivery note) when you choose delivery.
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Interactions: likes and comments you post on videos.
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Technical data: basic logs (such as IP address and browser/device type) used for security, rate limiting and abuse prevention.
Your sign-in session is kept as a token stored locally on your device (browser local storage on the web, secure storage on mobile). We do not use advertising or cross-site tracking cookies.
3. How we use your information
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To provide the Service: your feed, profile, uploads, orders and messages between you and sellers.
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To produce videos with uFeed Studio: frames from the clips you upload are analyzed by AI to recognize the dish, choose the best opening shot, and generate the title and caption.
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To process orders: sellers receive the order details they need to prepare and deliver your food, including your name and delivery address.
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To send transactional emails: sign-in codes, welcome emails, and order-related notifications.
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To keep the Service safe: fraud and abuse prevention, rate limiting, and debugging.
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To comply with legal obligations.
We do not sell your personal information, and we do not use it for third-party advertising.
4. Third-party processors
We share data with a small number of service providers only to the extent needed to run the Service:
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Google (Google LLC) — optional sign-in with your Google account ("Sign in with Google").
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Anthropic (Claude API) — frames extracted from uploaded video clips are sent to Anthropic's AI models to recognize dishes and generate video titles and captions. Under Anthropic's API terms, API inputs and outputs are not used to train their models by default.
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Resend — delivers our transactional emails (sent from noreply@ufeed.me).
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Stripe (future) — when real payments launch, payment processing will be handled by Stripe; uFeed will not store your full card details. Payments are currently simulated in test mode and no real payment data is collected.
The Service is hosted on servers located in the European Union (Hetzner). Some processors may process data outside Japan or the EU; where they do, we rely on their contractual and security commitments to protect your data.
5. Data retention
We keep your account data for as long as your account is active. If you delete your account or ask us to delete your data, we remove your personal information without undue delay, except for records we must keep for legal, accounting or dispute-resolution purposes (for example, completed order records). Backups are rotated automatically over a limited period.
6. Your rights
You can ask us at any time to access, correct, or delete the personal information we hold about you, or to stop a specific use of it. Email ufeedmeapp@gmail.com from the address linked to your account and we will respond as soon as reasonably possible.
For users in Japan, we handle personal information in accordance with the Act on the Protection of Personal Information (APPI, 個人情報保護法), including your rights to request disclosure, correction and cessation of use. For users in the European Economic Area or the United Kingdom, we honor the corresponding rights of access, rectification, erasure, restriction, portability and objection under the GDPR/UK GDPR, and you may lodge a complaint with your local supervisory authority.
7. Children
The Service is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we will delete it.
8. Security
We protect your data with HTTPS encryption in transit, access controls and rate limiting. No method of transmission or storage is 100% secure, but we work to protect your information appropriately for the risk involved.
9. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date; material changes will be announced in the app or by email.
10. Contact
uFeed — https://ufeed.me
Email: ufeedmeapp@gmail.com